In “Preventing Crises at Your University: The Playbook for Protecting Your Institution’s Reputation” (Johns Hopkins University Press), BMCG Managing Partner Simon Barker demonstrates how critical it is for colleges and universities to align strategy and values with decision-making during times of crisis. Highlighting key concepts through the presentation of case studies at colleges and universities; significant reputational damage, Barker asserts, is not the inevitable outcome of a crisis but of a poor response.