Kent Cassella

Client Lead

Kent has over 30 years of experience as a member of and working with executive leadership teams for large, complex, diverse and dispersed organizations developing strategy in crisis, conflict, emergency and highly hazardous conditions.

A retired U.S. Army officer with more than 20 years of active-duty service, Kent has held a variety of leadership positions and has directed public relations and crisis management and communication strategy around the world. His active service culminated with assignment as director of Public Relations at the United States Military Academy at West Point where he led all communications and reputation management activities for the nation’s premier military academy and national historic landmark campus.

Prior to joining the BMCG in 2018, Kent was the Associate Vice President for Communications and Brand Strategy at Michigan State University for ten years. He was responsible for developing and leading strategic issues planning, brand building, crisis management and crisis communications proactive planning to reduce reputational risk, for one of the world’s leading public research universities.

A graduate of West Virginia University’s communications school, Kent also holds a master’s degree in journalism from Marshall University and an MBA from Touro University International.