As a creative marketing and communications professional, Danielle Groves creates, plans, manages and executes high-quality, integrated communication and marketing strategies. With more than 15 years in the business, she is passionate about crafting meaningful messages that resonate with stakeholders and target audiences, and developing and implementing custom communications and marketing plans for campaigns and events.

Most recently, she ran her own boutique marketing firm On Pointe Communications and Design, where she served an array of clients – specifically those in the higher education industry, non-profit organizations and minority-owned companies. She has spent nearly a decade of her career dedicated to serving higher education institutions or organizations directly related to the industry. Danielle has a strong interest in fulfilling her potential as a creative marketing professional, while serving the higher education world.

Danielle began her career in higher education as a student ambassador and internal communications intern at Butler University in Indianapolis, Ind. Not long after, she served as Director of Marketing and University Relations at Lambuth University in Jackson, Tenn. Danielle has worked with several fraternal headquarters and served as a Marketing and Creative Consultant for Academic Search, Inc.

Danielle earned her bachelor of arts in Journalism and Public Relations from Butler University, with minors in Marketing and Communication Studies. When not in work mode, she enjoys spending time with her husband David, two kids Nicholas and Olivia, and boxer pups Frank and Sugar.