Speaking Engagements

Upcoming


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Past


2022 National Conference on Trusteeship

APRIL 11-14, 2022 / VIRTUAL CONFERENCE

Simon and colleague Marcia MacLeod, vice chair and incoming chair, University of Tulsa Board of Trustees, will present “The Role of the Board During Crisis and Significant Change” at the Association of Governing Board’s National Conference on Trusteeship. This session will discuss the changing role of the board during periods of crisis and significant change and identify key takeaways and best practices to enable your board to navigate the crises that inevitably lie ahead. As noted by John F. Kennedy in his well-known quote, in crises we must “be aware of the danger—but recognize the opportunity.” Over the past three years, the University of Tulsa Board of Trustees has faced not just significant financial challenges but three presidential transitions and a complete strategic overhaul, emerging stronger and better positioned.


American Council on Education Annual Meeting

MARCH 5-7, 2022 / SAN DIEGO, CA

Simon and colleague John Kiralla, Senior Vice President, Marketing, Communications, and External Relations at Loyola Marymount University, presented “Optimism Is Not a Strategy: How to Make Good Decisions During a Crisis” at the American Council on Education’s Annual Meeting. Simon and John spoke on the criticality of strategic decision-making in the midst of a crisis, when events are unfolding rapidly, accurate information is scarce, and the pressure to respond is high. They emphasized that a disciplined approach is the only way to ensure that your leadership team does not devolve into spinning and disarray when every move is critical and leadership is under intense scrutiny. This session introduced tools that can bring rigor, discipline, and a consistent risk assessment process to decision-making during a time of significant risk to your institution. Simon and John shared real issue examples related to academic freedom; diversity, equity, and inclusion; and leadership.


AMA – Symposium for the Marketing of Higher Education

NOVEMBER 7-9, 2021 / DENVER, CO

Simon, Erin, and Jason presented “Protecting Your Brand (and Your Hard Work)” at American Marketing Association’s 2022 Symposium for the Marketing of Higher Education. They spoke to marketing leaders about the importance of ensuring reputation is protected, especially after the hard work of building and maintaining a brand. In this interactive session, the BMCG team introduced its Reputational Risk Maturity Model – a way to assess how capable and prepared institutions are to effectively and proactively manage reputational risk. With key concepts introduced, attendees scored their institution against a host of critical variables – from initial (1) to optimized (5).


2021 Council of Independent Colleges Presidents’ Institute

JANUARY 4-7, 2021 / VIRTUAL CONFERENCE

Simon presented “Presidential Communications and Management in Times of Crisis” at the virtual 2021 CIC Presidents’ Institute. Simon addressed how university presidents should best communicate to the campus and beyond when under pressure to respond quickly to multiple campus and community crises, including a global pandemic, racial tensions and student protests, and natural disasters. He answered common questions from presidents such as; what are keys to effective management of both social and traditional media as well as of key relationships with the faculty and the board? What steps can presidents take to prepare themselves and their institutions for responding to crises? And, most importantly, how should presidents think about their own role in such situations?


AMA – Symposium for the Marketing of Higher Education

NOVEMBER 10-13, 2019 / LAS VEGAS, NV

Jen and Kent presented “From Instincts & Intuition to Methodology & Metrics” in which they shared 5 tips to help participants apply the same rigor, methodology, and focus that they apply to their brand to the issues that risk becoming crises and the crises the risk their hard-earned reputation.


2019 PRSA: CommEx // Alaska Communicators Exchange

NOVEMBER 8, 2019 / ANCHORAGE, AK

Kent conducted a four-hour “Issues & Crisis Workshop: Chaos and Reputational Damage are NOT Inevitable” Reputational damage should not be interpreted as the inevitable outcome of a crisis. Rather, it should serve as a wake-up call that typical approaches to crisis communications and management are not up to the challenge and must be improved. Participants learned how to improve the quality and effectiveness of their response.


Converge 2019

FEB 19-21, 2019 / ATLANTA, GA

Simon hosted “Crisis? What Crisis? Advice from Your Peers Who Have Been There” a casual and off the cuff panel discussion about what really goes on behind the scenes and how to prepare for our world to explode.


NAICU (National Association of Independent Colleges and Universities) Annual Conference

FEB 3-6, 2019 / WASHINGTON, DC

Simon and Lynn presented “Leadership in Crisis” addressing critical factors in effective crisis leadership and decision-making and the role of the President in crisis communications.


AMA – Symposium for the Marketing of Higher Education

NOV 4, 2018 / ORLANDO, FL

Simon, Jen and Kent conducted a four-hour “Issues and Crisis Communications Workshop.” Reputational damage should not be interpreted as the inevitable outcome of a crisis. Rather, it should serve as a wake-up call that typical approaches to crisis communications and management are not up to the challenge and must be improved. Participants learned how to improve the quality and effectiveness of their response.


Berkeley Executive Leadership Academy

JULY 9-13, 2018 / BERKELEY, CA

Lynn and Simon returned to Berkeley Executive Leadership Academy with two presentations during each session, “Building Crisis Leadership at your Institution“ and “Mitigating Reputational Risk through Issues and Crisis Management.”


Council for Advancement and Support of Education (CASE) Annual Conference on Marketing and Branding

JUNE 4-6, 2018 / DENVER, CO

Simon and Jen conducted a session entitled, “This is Going to Take More than a Press Release” which addressed crisis management and crisis communications best practice, focusing on how to proactively anticipate impacts and consequences to make your strategy resilient in the face of “unexpected” developments.


Law School Admissions Council > 2017 Annual Meeting

MAY 31-JUNE 3, 2017 / PALM SPRINGS, CA

Simon lead a case-based session entitled, “Crisis Management – A Leadership Challenge” exploring methods and solutions for addressing crises within a higher education setting.


Council for Advancement and Support of Education (CASE) > Institute for Senior Communications and Marketing Professionals

APRIL 4-6, 2017 / CAPE CORAL, FL

Simon conducted as session entitled, “Enough with the Firefighting Already!” which included a case review during the Crisis Communications session on Day 1.


Preventing Workplace Violence Woodruff & Sawyer

JUNE 13, 2016 / DENVER, CO

Bob and Simon will participate in a panel to discuss workplace violence prevention, humanitarian assistance, alignment of active shooter with emergency response plans and crisis communications.


Berkeley Executive Leadership Academy

MARCH 21-25, 2016 & JULY 11-15, 2016 / BERKELEY, CA

Lynn and Simon return to this year’s Berkeley Executive Leadership Academy with two presentations during each session, “Building Crisis Leadership at your Institution“  and “Mitigating Reputational Risk through Issues and Crisis Management.”


AMA’s 2015 Symposium for the Marketing of Higher Education

NOVEMBER 15-18, 2015 / CHICAGO, IL

Simon joins as a panelist at the CMO Salon (by invitation only) to discuss “The Difference between Brand Reputation.”


Blue Cross Blue Shield Cyber Liability Forum

SEPTEMBER 28-29, 2015 / CHICAGO, IL

Simon will speak on “How to Manage Reputational Risk from a Cyber Attack or Data Breach”.


NetDiligence Cyber Risk and Privacy Liability Forum

OCTOBER 6-7, 2015 / SANTA MONICA, CA

Simon will be speaking on panel discussion regarding “Post-Breach Business Recovery: Getting Your Company Back on Track”.


Western Payments Alliance Annual Conference

SEPTEMBER 15-16, 2015 / LAS VEGAS, NV

Simon will be speaking at the Western Payments Alliance annual conference on “Beyond Technology:  Preparing For and Responding To a Data Breach or Cyber Attack.”


APLU’s Council on Strategic Communications: Summer Meeting

JULY 20-21, 2015 / DENVER, CO

Simon will present at the Association of Public & Land Grant Universities’ Council on Strategic Communications Summer Meeting on “How Effective Issues Management Can Protect Your School’s Reputation and Prevent Crises” together with Bronson R. Hilliard, Assistant Vice Chancellor for Strategic Media Relations, University of Colorado Boulder.


University of California Risk Summit

JUNE 3-5, 2015 / OAKLAND, CA

Simon will present at UC Risk Summit on “Reputational Risk & Crisis Management in Higher Education” together with Sarah Latham, Vice Chancellor, Business and Administrative Services at UC Santa Cruz.


Council for Advancement and Support of Education’s (CASE)

MAY 4-6, 2015 / LOS ANGELES, CA

Simon will present at this year’s Council for Advancement and Support of Education’s (CASE) Annual Conference on Marketing and Branding. Simon will be co-present with Ellen de Graffenreid,
Vice Chancellor for Marketing and Communications
 University of Missouri on “Reputation Rescue: Strategies for Issues and Crisis Management in the Era of Media Convergence”.


Berkeley Executive Leadership Academy

MARCH 23-27, 2015 / BERKELEY, CA

Lynn and Simon will present twice at this year’s Berkeley Executive Leadership Academy on “Reputational Risk & Crisis Management in Higher Education” and “Building Crisis Leadership at your Institution.”