News & Information
Congratulations to Bob Wilkerson, Senior Advisor who was recently selected to serve as the corporate crisis management advisor and member of the committee charged with updating NFPA1600 for 2019. NFPA1600 is a globally recognized standard on Disaster/Emergency Management and Business Continuity.
Artwork: Liz Powley www.gumnut.net
Articles
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What’s Missing from Your Plan? The Role of Communications in Crisis Response
An effective crisis management plan does not simply provide guidance on how to mange a crisis but provides a disciplined and repeatable process to help mitigate and prevent a crisis in the first place. More than a process, it’s about having the right organizational mindset that actively incorporates reputational risk into the decision-making process. Read Article >The Book of Crisis Management: Strategies & Tactics PR Newswire
Speaking Engagements
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2020 Council of Independent Colleges Presidents' Institute
Simon will present "Presidential Communications and Management in Times of Crisis" at the virtual 2020 CIC Presidents' Institute. Simon will address how university presidents should best communicate to the campus and beyond when under pressure to respond quickly to multiple campus and community crises, including a global pandemic, racial tensions and student protests, and natural disasters. He will answer common questions from presidents such as; what are keys to effective management of both social and traditional media as well as of key relationships with the faculty and the board? What steps can presidents take to prepare themselves and their institutions for responding to crises? And, most importantly, how should presidents think about their own role in such situations?
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RIMS 2020
Simon will present “A New Methodology and Framework to Mitigate Reputational Risk” as part of the RIMS 2020 Thought Leadership Series. Using the well-recognized concept of a capability maturity model, Simon will address how the three essential components of risk management, crisis management and issues management need to align to support a robust approach, capable to withstand the pressure of today’s operating environment. From initial to optimized, he’ll review theses critical components against plan viability, awareness, risk sensing and overall governance.
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AMA – Symposium for the Marketing of Higher Education
Jen and Kent will present “From Instincts & Intuition to Methodology & Metrics” in which they share 5 tips to help participants apply the same rigor, methodology, and focus that they apply to their brand to the issues that risk becoming crises and the crises the risk their hard-earned reputation.
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2019 PRSA: CommEx // Alaska Communicators Exchange
Kent will be conducting a four-hour "Issues & Crisis Workshop: Chaos and Reputational Damage are NOT Inevitable" Reputational damage should not be interpreted as the inevitable outcome of a crisis. Rather, it should serve as a wake-up call that typical approaches to crisis communications and management are not up to the challenge and must be improved. Learn how to improve the quality and effectiveness of your response.
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Berkeley Executive Leadership Academy
For the last six years, Lynn and Simon have joined the Berkeley Executive Leadership Academy to present two scenario-based presentations called, “Building Crisis Leadership at your Institution” and “Mitigating Reputational Risk through Issues and Crisis Management.”
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Converge 2019
Simon will be hosting “Crisis? What Crisis? Advice from Your Peers Who Have Been There” a casual and off the cuff panel discussion about what really goes on behind the scenes and how you can be ready for our world to explode.
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NAICU (National Association of Independent Colleges and Universities) Annual Conference
Simon and Lynn will present “Leadership in Crisis” addressing critical factors in effective crisis leadership and decision-making and the role of the President in crisis communications
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AMA – Symposium for the Marketing of Higher Education
Simon, Jen and Kent will be conducting a four-hour “Issues and Crisis Communications Workshop.” Reputational damage should not be interpreted as the inevitable outcome of a crisis. Rather, it should serve as a wake-up call that typical approaches to crisis communications and management are not up to the challenge and must be improved. Learn how to improve the quality and effectiveness of your response.
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Berkeley Executive Leadership Academy
Lynn and Simon return to this year’s Berkeley Executive Leadership Academy with two presentations during each session, “Building Crisis Leadership at your Institution“ and “Mitigating Reputational Risk through Issues and Crisis Management.”
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Council for Advancement and Support of Education (CASE) Annual Conference on Marketing and Branding
Simon and Jen will be conducting a session entitled, “This is Going to Take More than a Press Release” which will address crisis management and crisis communications best practice, focusing on how to proactively anticipate impacts and consequences to make your strategy resilient in the face of “unexpected” developments.
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Law School Admissions Council > 2017 Annual Meeting
Simon will lead a case-based session entitled, "Crisis Management – A Leadership Challenge" exploring methods and solutions for addressing crises within a higher education setting.
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Council for Advancement and Support of Education (CASE) > Institute for Senior Communications and Marketing Professionals
Simon will be conducting as session entitled, "Enough with the Firefighting Already!" which will include a case review during the Crisis Communications session on Day 1.
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Preventing Workplace Violence Woodruff & Sawyer
Bob and Simon will participate in a panel to discuss workplace violence prevention, humanitarian assistance, alignment of active shooter with emergency response plans and crisis communications.
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Berkeley Executive Leadership Academy
Lynn and Simon return to this year’s Berkeley Executive Leadership Academy with two presentations during each session, “Building Crisis Leadership at your Institution“ and “Mitigating Reputational Risk through Issues and Crisis Management.”
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AMA’s 2015 Symposium for the Marketing of Higher Education
Simon joins as a panelist at the CMO Salon (by invitation only) to discuss “The Difference between Brand Reputation.”
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Blue Cross Blue Shield Cyber Liability Forum
Simon will speak on “How to Manage Reputational Risk from a Cyber Attack or Data Breach”.
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NetDiligence Cyber Risk and Privacy Liability Forum
Simon will be speaking on panel discussion regarding "Post-Breach Business Recovery: Getting Your Company Back on Track".
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Western Payments Alliance Annual Conference
Simon will be speaking at the Western Payments Alliance annual conference on “Beyond Technology: Preparing For and Responding To a Data Breach or Cyber Attack.”
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APLU's Council on Strategic Communications: Summer Meeting
Simon will present at the Association of Public & Land Grant Universities' Council on Strategic Communications Summer Meeting on "How Effective Issues Management Can Protect Your School’s Reputation and Prevent Crises" together with Bronson R. Hilliard, Assistant Vice Chancellor for Strategic Media Relations, University of Colorado Boulder.
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University of California Risk Summit
Simon will present at UC Risk Summit on “Reputational Risk & Crisis Management in Higher Education” together with Sarah Latham, Vice Chancellor, Business and Administrative Services at UC Santa Cruz.
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Council for Advancement and Support of Education’s (CASE)
Simon will present at this year’s Council for Advancement and Support of Education’s (CASE) Annual Conference on Marketing and Branding. Simon will be co-present with Ellen de Graffenreid, Vice Chancellor for Marketing and Communications University of Missouri on “Reputation Rescue: Strategies for Issues and Crisis Management in the Era of Media Convergence”.
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Berkeley Executive Leadership Academy
Lynn and Simon will present twice at this year’s Berkeley Executive Leadership Academy on “Reputational Risk & Crisis Management in Higher Education” and “Building Crisis Leadership at your Institution.”
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