Focus Area: Higher Education

Focus Area: Higher Education


We Understand Your Challenges

Blue Moon Consulting Group understands the broad range of risks that you face and works in collaboration with some of the largest and most prestigious institutions of higher education. When faced with significant issues or potential crisis events, we provide insight, guidance and support that come from years of experience. In addition to helping you respond to issues and crisis events, we also help you prepare for them. From a capabilities assessment to developing a defined and broader role and management process for your crisis management team (which some refer to as the “Executive Policy Group”), to conducting leadership training and exercises, BMCG can help build on what you’ve already developed and improve your ability to identify and manage the full range of reputational risks.

Institutions of higher education around the world recognize a strong reputation leads to high quality faculty, an edge in recruiting a dynamic student body, supportive and active alumni, a competitive edge in research and grants, and the support of local communities and government authorities. Blue Moon Consulting Group can help you take a proactive approach to protect your institution’s hard earned reputation.

 Members of BMCG’s higher education specialty practice include:

Simon Barker, Managing Partner >

Prior to founding BMCG, Simon held senior roles at Edelman, Visa, and Marsh & McLennan. Over his career, he has provided advice and counsel to university leadership on a wide range of issues from litigation, cyber risk, and data breaches to fatalities, scandals, and protests.

His experience working side-by-side with clients in higher ed, technology, healthcare and finance, both nationally and internationally ensures that he understand the risks, board expectations, stakeholder demands, and—importantly—opportunities a crisis provides.

Lynn Tierney, Senior Advisor, Crisis Leadership >

As spokesperson for the 1993 World Trade Center bombing, Deputy Commissioner in the FDNY and member of the team assembled to lead New York City through the rescue and recovery after the 9/11 attack, and former Head of Communications for the ten campus University of California system, Lynn Tierney is one of the most experienced crisis communications experts in the country today. She provides real-time crisis communications and decision-making support for clients as well as leads the firm’s educational initiatives on crisis leadership.

Pam Roskowski, Senior Advisor, Security >

With 40 years of municipal, county, state and university public safety service, Pam brings extensive policing, emergency management, security, public safety policy and executive leadership experience and accomplishments to her role at BMCG.  Pam provides our clients unmatched insight, leadership and experience as they develop, train, and build a strategic and integrated approach to workplace violence prevention, emergency management, safety and crisis response

Kent Cassella, Client Lead >

A retired U.S. Army officer with more than 20 years of active-duty service, Kent has held a variety of leadership positions and has directed issues management, crisis management and crisis communications strategy for both the nation’s premier military academy and one of the world’s leading public research universities. He brings to BMCG’s clients over 30 years of experience working with executive leadership in large, complex, diverse and dispersed organizations to develop strategy in crisis, conflict, emergencies and highly hazardous conditions. 

Jen Rettig, Partner / Client Lead >

Jen brings to BMCG over 15 years’ experience in marketing, analytics, planning and project management in both education and technology.  Jen leads the development of BMCG’s crisis readiness assessment methodology and assists clients through the development of crisis management exercises, crisis and communication plans, and facilitated crisis management planning sessions.  She has supported higher ed response to a variety of crises including racial and sexual harassment, whistleblower claims, academic freedom issues, protests, and terrorism.

Jason Cody, Senior Consultant >

Jason brings over 20 years of experience in journalism, media relations and crisis communications to BMCG. In his most recent role at a top AAU research institution, Jason led the launch of a new internal communications initiative and served as university spokesperson for a variety of issues, including COVID-19, protests, racial unrest, sexual assault, freedom of speech, active aggressor, bomb threats, flooding, and data breaches. With an insider’s understanding of news cycles, editorial decision-making, and effective media outreach/advocacy, Jason provides practical and actionable advice and experience to our clients.

Kim Hale, Senior Consultant >

For more than 20 years, Kim has guided organizations through complex crisis management and communications challenges. She has worked with clients in higher ed, healthcare, food industry and manufacturing, helping them navigate a wide range of high-profile issues from protests and demonstrations to controversial leadership changes, litigation and government investigations. Kim’s “in the trenches” experience helps clients quickly develop strategies and responses to real-time issues and crisis events.