Blue Moon Consulting Group was established based on a shared vision & approach—a belief that the current “solutions” to reputational risk are piecemeal and insufficient to really manage the most critical risk organizations face. Furthermore, we believe that a strategic, holistic approach and a culture that values reputation as fundamental to business strategy, is the only way an organization can maintain an authority to lead, a right to operate, and an expectation of success over the long term.
And while we take what we do very seriously, we also believe a little levity can help build great client relationships, build trust amongst team members, and help us all manage the magnitude of some of the issues and events to which we must respond.
Simon Barker, Managing Partner
Prior to founding Blue Moon, Simon was a senior vice president in Marsh & McLennan’s Reputational Risk & Crisis Management practice. Simon has provided issues and crisis management advice and counsel to clients in the midst of high profile product recalls, protests, cyber attacks and data breaches, workplace violence events, natural disasters and a broad range of ethical, financial and social issues. He bring his “hands-on” experience to clients in advance of a crisis or issue and has developed over fifty crisis management and crisis communications plans for clients in the higher education, technology, financial services, consumer goods, healthcare, and sports industries amongst others. He has led training sessions, tabletop and functional exercises for organizations in the US, Europe and Asia.
Prior to joining Marsh, Simon was a vice president at Visa where he was recruited to build and then manage Visa’s global issues and reputation management program. He led Visa’s approach on a range of issues including data security, fees, corporate governance, and global sponsorship risks. Simon was a member of small senior team that lead the creation of the PCI Security Standards Council and he was responsible for the development of Visa’s Corporate Social Responsibility program prior to the company’s IPO. Earlier in his career, Simon was a vice president of the International Public Affairs group at Edelman Public Relations Worldwide, in Washington, DC.
Lynn Tierney, Senior Advisor, Crisis Leadership
With a career spanning almost 40 years, Lynn is one of the most experienced crisis communications experts in the country. Lynn provides real-time crisis communications and decision-making support for clients as well as leads the firm’s educational initiatives on crisis leadership. Earlier in her career, she held a number of communications roles at the Port Authority of New York and New Jersey and managed communications for high profile hijackings, airplane crashes, and was a key spokesperson for the 1993 World Trade Center bombing.
In 1996, Lynn was appointed Deputy Fire Commissioner with the New York City Fire Department by Mayor Rudy Giuliani and served in that post for 6 years including during 9/11/01. Nearly killed in the attacks, Lynn was a member of the top management team that Mayor Giuliani assembled to help lead the city through the rescue and recovery. She had primary responsibility for handling the families of the 343 firefighters who were killed in the attacks. She later served as Assistant Administrator of the Federal Aviation Administration in charge of Communications nationwide, with eight regional offices and a staff of 88. Most recently, Lynn was the Vice President of Communications for the ten Campus University of California system where she managed a range of complex, highly sensitive and high profile Board and policy.
Bob Wilkerson, Senior Advisor, Crisis Management
With over 30 years of experience in corporate preparedness, Bob pioneered the concept of crisis management as an integrated management process. Early on in his career, he was Chief of the Technological Hazards Division at the Federal Emergency Management Agency (FEMA) and also served as Director of Public Safety for the State of Florida. In these roles Bob led response efforts to major natural disasters, civil disorders and infrastructure disruptions, including Three Mile Island, Mt. St. Helens and mass evacuations of half a million people for Hurricanes David and Frederick. He created and deployed many of the principals that have become the core practices of emergency response, continuity and crisis management today.
In the late 1980s, Bob founded the first consultancy devoted entirely to corporate crisis management, which continued as the largest such firm for over a decade, representing leading global corporations, before being acquired by one of the world’s largest risk management firms. He continued to serve for 15 years as a Senior Advisor there before joining Blue Moon Consulting Group
Pam Roskowski, Senior Advisor Security and Law Enforcement
For 12 years, Pam served as UCSF’s Chief of Police and Public Safety Director. She led the implementation of electronic and physical security systems and technology for the UCSF multi-site enterprise, expanded police and security services to the new Mission Bay Campus, and implemented enterprise-wide Homeland Security and Emergency Management functions (including functional and table-top emergency drills) and integrated the use of CCTV into a new state-of-the-art 911 Emergency Communications Center. Additionally, Chief Roskowski coordinated University of California system- wide security and dignitary protection for the Office of the President and Board of Regents including civil disobedience event management.
Kent Cassella, Client Lead
Kent has over 30 years of experience as a member of and working with executive leadership teams for large, complex, diverse and dispersed organizations developing strategy in crisis, conflict, emergency and highly hazardous conditions.
A retired U.S. Army officer with more than 20 years of active-duty service, Kent has held a variety of leadership positions and has directed public relations and crisis management and communication strategy around the world. His active service culminated with assignment as director of Public Relations at the United States Military Academy at West Point where he led all communications and reputation management activities for the nation’s premier military academy and national historic landmark campus.
Prior to joining the BMCG in 2018, Kent was the Associate Vice President for Communications and Brand Strategy at Michigan State University for ten years. He was responsible for developing and leading strategic issues planning, brand building, crisis management and crisis communications proactive planning to reduce reputational risk, for one of the world’s leading public research universities.
A graduate of West Virginia University’s communications school, Kent also holds a master’s degree in journalism from Marshall University and an MBA from Touro University International.
Mary Oakie, CBCP, Business Continuity Practice Leader
Mary Oakie is a Certified Business Continuity Professional with over 15 years of Business Continuity experience. Mary’s experience spans across all BCP professional practices including pre-planning, project management, execution of the Business Impact Assessment, initiating planning activities, and validating capabilities through exercise and tests. Mary is well versed with the FFIEC and ISO 22301 Guidelines for BCP/DR, among others.
Prior to joining the Blue Moon Consulting Group, Mary worked for GMAC/Ally Financial where she was instrumental in the development and current maturity of their Enterprise BCP Program. As the program’s Director, Mary led the team in the implementation of all the BCP framework components and consistently obtained the highest ratings from both internal and FRB/FDIC audits. Mary was also responsible for the program’s dashboard/metrics reporting to Senior Management and the Board of Directors.
Additionally, Mary built and executed Ally’s Crisis Management’s program, which included the development of defined Incident Response Plans for different parts of the business. Mary also brings practical, hands-on experience in responding to business disruptions and risks. Mary was responsible for providing real-time corporate support and guidance to business leaders for a broad range of threats and incidents that faced this multi-billion dollar company. Events included preparation and response to Hurricane Sandy, active shooter threats, data compromises and multiple site or process-specific business continuity risks and events.
Prior to GMAC/Ally Mary owned her own technology and training company. Mary’s clients included private and public companies along with the U.S. Government’s Office of Personnel Management and the Federal Information Agency.
Claudia Morain, Senior Consultant
Claudia has more than 15 years of experience in media relations and crisis communications in the higher education and health care sectors. She began her career in public relations at the University of California, Davis Comprehensive Cancer Center in Sacramento, California, and later was appointed media relations leader for the central UC Davis campus of more than 35,000 students. Her experience also includes nearly four years as Director of Communications for University of the Pacific, a private nonprofit institution with campuses in Sacramento, San Francisco and Stockton, California.
Claudia has managed media relations, social media, and internal communications strategy in response to issues and crises that have included major Occupy protests, medical malpractice cases, labor unrest, sexual assaults, NCAA violations, infectious disease outbreaks, and many others. She has provided media training to dozens of top leaders, faculty and students, from individualized preparation for national network television interviews to small group workshops. She has received specialized training in crisis and emergency communications from The Joint Commission (formerly the Joint Commission on Accreditation of Hospitals and Healthcare Organizations), FEMA, the FBI, and the Office of the U.S. Deputy Under Secretary for Counterterrorism.
Claudia brings extensive insight and experience from her early career in journalism that took her from Los Angeles to Milan. Her background as a staff and freelance writer and editor for newspapers, magazines, radio, television, and online media outlets provides her with an insider’s understanding of news cycles, editorial decision making, and effective media outreach and advocacy.
Jen Rettig, Partner, Senior Consultant
Jen has been involved in response to a variety of issues and crisis events including racial and sexual harassment, whistleblower claims, protests and terrorism events. She has also led stakeholder research for clients, developed proactive messaging platforms as well as created videos and websites for clients. On the planning side, Jen leads the development of our risk assessment and capabilities assessment methodology and supports clients through the development of crisis management exercises, plan development, and facilitated crisis management planning sessions.
Earlier in her career Jen was an account executive at a number of advertising agencies and worked in-house with companies where she developed nationally recognized marketing campaigns. Jen has her MBA from Cornell University, MA in Japanese from Ehime Diagaku and BA in Political Science from the University of Maryland, College Park.
Diane Risch, Senior Consultant
Diane has been involved in corporate crisis and emergency management consulting for nearly 20 years, including as a managing consultant for The Corporate Response Group based in Washington DC and more recently as a Senior Vice President for Marsh Risk Consulting. She was the lead consultant for a global pharmaceutical corporation, conducting over 50 tabletop exercises around the world to insure that every facility was prepared for Y2K. She has conducted executive level facilitation sessions to develop crisis management plans for a number of Fortune 100 clients.
With her academic and professional background in adult education and training, Diane also developed and implemented an on-line, in-house, propriety training academy for a global client to certify the capability of all individuals involved in emergency response, business continuity and crisis management. Earlier in her career, Diane held a number of communications positions at Rockwell International Automotive Division as well as a division of General Electric.
Dr. Larry Bergmann, PhD, Senior Consultant
Larry has over 30 years of experience working with individuals, families and organizations exposed to life-threatening and traumatic events such as crime victimization, industrial accidents, natural disasters, and combat. He has developed violence prevention programs for businesses and public entities, provided training to more than 100 organizations, trained threat management teams, served as an expert witness in violence related litigation and clinically assessed potentially violent employees. He has assisted more than 25 corrections departments, businesses and communities and served as a consultant to National Institute of Corrections, U.S. Department of Justice – Office of Victims of Crime, National Academy of Science and the Substance Abuse and Mental Health Services Administration (SAMHSA).
As a mental health counselor in private practice in Columbia, South Carolina, Larry focuses on the treating individuals suffering from Posttraumatic Stress Disorder and other stress related syndromes, specifically from traumas in the workplace. Larry is widely published on various aspects of humanitarian assistance and psychological post-traumatic stress and has provided training, expert witness services and consulting to public and private agencies throughout the United States.