Blue Moon Consulting Group was established based on a shared vision & approach—a belief that the current “solutions” to reputational risk are piecemeal and insufficient to really manage the most critical risk organizations face.  Furthermore, we believe that a strategic, holistic approach and a culture that values reputation as fundamental to business strategy, is the only way an organization can maintain an authority to lead, a right to operate, and an expectation of success over the long term.

And while we take what we do very seriously, we also believe a little levity can help build great client relationships, build trust amongst team members, and help us all manage the magnitude of some of the issues and events to which we must respond.

Melissa Godes, Consultant, Marketing and Research

Melissa has deep experience providing analytics and marking insights to a wide variety of top retailers. For our BMCG clients, Melissa leverages this experience to deliver data driven insights to objectively evaluate performance, identify opportunities, and support strategies to optimize results given available resources and conditions.